PR for Entrepreneurs

PR for Entrepreneurs

Description image by Robert Gold Producer and Co-host, BusinessCast; Managing Partner, Bennett Gold LL.P.
  • First Posted: Mar 30 2010 13:48 PM
  • Updated: 3 months ago

Public relations firms can be important assets for new entrepreneurs.

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Listen to this week's BusinessCast

Music used under a Creative Commons License

Co-hosted by Andrew Z. Brown

In this week's podcast, Sylvain Perron, General Manager of Edelman (Digital) Canada talks about if, when, and how business leaders should approach public relations firms, and how to use them to their advantage. (Run-time: 11 minutes.)

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Jennifer Holmgren Jennifer Holmgren CEO, LanzaTech.
Yasheng Huang Yasheng Huang International Program Professor, Chinese Economy and Business; Professor, Global Economics and Management, MIT Sloan School of Management.
Tony Burman Tony Burman Former managing director; current head of strategy for the Americas, Al Jazeera English.
Richard Zeckhauser Richard Zeckhauser Frank P. Ramsey Professor of Political Economy, Kennedy School, Harvard University.
Graham Allison Graham Allison Director, Belfer Center for Science and International Affairs; Douglas Dillon Professor of Government; Faculty Chair, Dubai Initiative, Harvard Kennedy School
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