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Smart Power and the Diplomatic Surge

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After a long bloody stretch, there appears to be a new willingness to explore diplomatic alternatives to the use of armed force. But is this "smart power" really smart?


Photo by FrancoiseRoche available under a Creative Commons License

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First published May 05, 2009

These should be heady days for diplomats, and for anyone who prefers dialogue to diktat, talking to fighting. After a long and bloody stretch, there appears today to be a new willingness to explore diplomatic alternatives to the use of armed force. Diplomacy has suddenly become, well, fashionable.

The first 100 days of the Obama administration, as reflected especially in pronouncements by Secretary of State Hillary Clinton and Vice President Joe Biden, have unleashed a torrent of commentary on the resurgence of public diplomacy and nation branding. Harvard Professor Joseph Nye - the guru of soft, and now smart power - is becoming almost a household name. Special envoys have been appointed, thorny issues broached, executive orders signed and new directions indicated. Guantanamo Bay is closing, Europe is opening and overtures have been made to Iran, Turkey, and Indonesia. The neo-cons have packed-up, Fox has toned-down, torture is out, and negotiation is in.

In short, south of the border statecraft appears to be on a roll. The short road from heresy to liturgy may be getting even shorter, and the timing could scarcely be better. In much of the world, the image and reputation of the West in general, and the USA in particular, has tanked. On the other hand, the potential on the upside is huge.

So - are we ready? Can diplomacy, especially in the context of this much-hyped phenomenon of smart power, deliver us to a promised land of peace and prosperity?

To be sure, foreign ministries and diplomats everywhere will welcome the attention to non-violent international policy options; having failed to adapt rapidly or well to the challenges of the globalization age, these institutions have been through a rough patch lately. While reform efforts continue, it is not clear that they will be enough.

For starters, the global war on terror grinds on, even if restyled as overseas contingency operations. The inertia generated by career interests, organizational orientation and budgetary dependence relies on the GWOT’s continuation. Many of the Obama Administration’s senior level appointees, moreover, are associated more with continuity in foreign policy than with change. Defense Secretary Gates has requested a 4 per cent increase in next year’s U.S. military budget. And an additional 21,000 soldiers are being sent to Afghanistan, with talk of further escalation to come.

There are real grounds for concern in all of that.

However, it the paradox that underlies the premise of smart power that strikes me as even more problematic. The new doctrines of counterinsurgency and stabilization operations attempt to turn diplomats into political warriors, soldiers into diplomats and academic anthropologists into "human terrain system” interpreters. As with its controversial predecessor, the Phoenix Program in Vietnam, this can be both morally and personally hazardous. In other words, while the idea of combing hard and soft into smart power makes a certain amount of sense in the abstract, actually making it work is difficult. Extremely. Glyn Berry, the Canadian diplomat serving as Political Director at the PRT in Kandahar was killed by an IED. Trevor Greene, a Canadian soldier trying to have an exchange with Afghan villagers, was struck in the head with an axe for his efforts. In short, smart power may sound good, but the alchemy is highly volatile and potentially deadly, especially in places where the anger and resentment attached to civilian casualties and collateral damage are mounting.

All of this is troubling. In the era of indivisible security and persistent underdevelopment, two hallmarks of the globalization age, it may be that smart power will prove an appropriate formula for those states with the capacity to both marshal and mix the necessary ingredients. Yet the fundamental threats and challenges to world order (and human survival) do not arise from terrorism or religious extremism, but are rooted in science and driven by technology - climate change, pandemic disease, resource scarcity, alternative energy, genomics.

Smart power does not seem the right instrument with which to address these global issues. Instead, a transformational form of public diplomacy - guerrilla diplomacy, if I may - seems to me a more attractive, effective alternative.

If there are questions about the authenticity of new directions in the U.S., Canadians have no reason to feel smug or complacent. With DFAIT again on the chopping block, aid expenditures stagnating and DND’s influence ascendant, the issues raised by the militarization of international policy are no less troubling here.

Re:Marks

What do we want Canada's mission statement to be? As this article points out there are two extremes of action - attraction or coercion. We could by our actions convince others of the justness of our way of life. We could go in there with the biggest weapons at our disposal and beat sense into them. The former is the Pearson model, the latter the Hillier model. Unfortunately for Canada right now, the Hillier model has captured the hearts and minds of the party in power. Only a Hillier could think that Canada - with its minute defence budget relative to the US and its ability of put only 2.500 people into a conflict - could pursue the hard power option. In spite of the unreality of the goal, many within Canada have been Hillierized. Those Canadians with some grasp of reality cannot simply keep on saying that a mission based on soft power is better suited to our capabilities. We do have to revert to more powerful propaganda tools than simply letters to our MPs. The proposed "Guerrilla Diplomacy" may be a good tactic to persuade Canadians that the Hillierization model is a dead end and that the Personian model should once again be taken up as the way that Canada works toward the betterment of the planet. If you think about it, the Hillier model would not work within Canada, would it? We would not even think of using it here (I hope). Why would we think we should be allowed to use it elsewhere?

Brent Beach