The Iggy Express is a Baffling Ride

Michael Ignatieff's summer blitz is confusing from a strategic standpoint.

The "Liberal Express" bus tour, which will take Michael Ignatieff on a nine-week trip across Canada, kicked off last week - but not without some early controversy. On day one of the tour, the bus broke down near the Quebec-Ontario border. And prior to the tour's start, Ignatieff compared Prime Minister Stephen Harper to the devil in Calgary. Ignatieff is trying to build support for the Liberal Party, which is polling at its lowest levels since Stéphane Dion was party leader.

Jaime Watt, Chair and Senior Partner at Navigator Ltd., spoke with The Mark about why Michael Ignatieff's summer strategy confuses him, and why he thinks the Liberal leader needs to solidify his core constituency.