Getting Iggy Ready for the Big Show

The Liberal Express tour is all about preparing Ignatieff for an election campaign.

The Liberal Express bus tour, which will take leader Michael Ignatieff across Canada over nine weeks, is currently camped out in Saskatchewan before heading to Quebec tomorrow. Some critics of Ignatieff have said that he fails to connect with Canadians, and the Liberal leader is hoping to reverse that criticism by traversing every province and territory.

Warren Kinsella, President of Daisy Consulting Group, spoke with The Mark about why the tour is about preparing Ignatieff for a federal election campaign. Kinsella also speaks about why he thinks Ignatieff needs to make changes to his team, considering how poorly the Liberals have polled in recent months.