Conservative Party a Model of Consistency

The Tories have deflected controversy by sticking to their core messages.

Despite the Helena Guergis scandal and controversy surrounding the handling of Afghan detainees, the Conservative Party maintains a sizable lead over the Liberal Party, who have failed to capitalize on their opponents' bad press. In a July 8 EKOS poll, the Conservatives tallied a 10-point advantage over the Liberals, just days after Stephen Harper's much-maligned G20 Summit led to destruction in the streets of Toronto.

Jaime Watt, Chair and Senior Partner at Navigator Ltd., spoke with The Mark about why the Tories have managed to deflect criticism on several occasions. He says the key is sticking to their key messages and competencies.