Making Social Media Work
by Robert Gold
Producer and Co-host, BusinessCast; Managing Partner, Bennett Gold LL.P.
- First Posted: Jul 27 2010 17:56 PM
BusinessCast: How can entrepreneurs track whether their social media initiatives are effective?
Co-hosted by Andrew Z. Brown
For part five of their social media series, hosts Robert and Andrew sit down with Jim Sterne, the “father of web metrics,” to discuss how business owners and leaders can determine the effectiveness of their social media strategies.
(Run-time: 15 minutes.)
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