BUSINESS
Setting Social Media Rumours Straight

Setting Social Media Rumours Straight

by Robert Gold Producer and Co-host, BusinessCast; Managing Partner, Bennett Gold LL.P.

First Posted: Oct 19 2010 17:56 PM

BusinessCast: Social media rumours, true or otherwise, can affect a company's reputation. A timely and strategic response must be planned.

This week on the BusinessCast, Robert and Andrew speak with Dave Fleet, the VP of Digital at Edelman (Toronto). Dave shares his insights about how social media should and shouldn't be used to address an increasingly common business scenario – one that could turn into a high-profile public relations disaster or victory.

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TAGS: Business, BusinessCast

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