The Traffic Legislation Fad Du Jour

The Traffic Legislation Fad Du Jour

Description image by Ian Tootill Consultant, marketing and investor relations; Co-Founder of SENSE.
  • First Posted: Jul 28 2009 09:20 AM
  • Updated: 11 months ago

Despite the big push from governments, a ban on cell phone drivers won’t improve actual safety. What we need are smarter drivers.

It’s true, cell phone drivers can wreak road havoc and people should not be driving while using their phones. However, cell phones are not nearly the only or the most prevalent cause of bad driving. Politicians are falling over themselves calling for cell phone bans for drivers, but are they missing a bigger problem in the process?

Although outlawing the weapon may seem sensible, it is the traffic safety fad du jour, and will do little more than create a perception of improved safety.

Many actions besides cell phone use cause varying degrees of poor driving. This list includes reading, attending to children, personal grooming, operating various electronic devices, holding pets, eating, drinking, etc. These are all symptoms of a driving style that promotes cognitive distraction.

North American driving culture is for the most part sloppy. It is characterized by big vehicles with soft rides, creature comforts, cruise control, and space ... lots of space. Highway speed limits across Canada are set to recognize and include the skills of the lowest common denominator and the condition of the largest and worst vehicles. In turn, speed limits are routinely ignored.

Many drivers see it as perfectly OK to impede traffic on a highway by occupying a left lane, or on city streets by double-parking while engaging in casual conversation. North American consumers and governments alike have embraced this mindset.

In short, driving is not taken seriously. Is it any wonder that people comb their hair and text while they drive?

But attempting to micro-manage drivers is not the answer. Instead, we should empower competent drivers to make better decisions. Where possible, we should be educating, not legislating. Take away decisions and you lose thinking drivers, of which there is already a dearth.

Laws should be designed to be obeyed, not ignored. The Institute of Transportation Engineers (ITE) in its Speed Zoning Information circular says that “laws cannot be effectively enforced without the consent and compliance of the public majority.” Laws banning cell phones will not be obeyed, and will be impractical to enforce.

The unintended consequences of a ban are likely to be dangerous. For example, in California, simply the act of holding a cell phone will net the driver a ticket and fine. So how do cell phone drivers avoid a ticket? They hide the phone in a less visible place. This will result in more danger than currently exists as the driver must shift both vision and focus.

Another unintended consequence will be merging or rear-end crashes resulting from drivers stopping or pulling over unexpectedly for an important call, causing a sharp interruption in traffic flow. Speed variance is a known cause of crashes, more so than speed itself.

According to a recent British Columbia Automobile Association (BCAA) poll, while almost 60 per cent agreed cell phone use should be restricted, nearly 50 per cent admitted to using their phone while driving. So unless many of the respondents to the poll were not drivers there exists a significant number who believe they are, or will be, above the law.

In any event, the case for a ban should be supported by more than anecdotal or circumstantial evidence showing usage and crash correlation.

The B.C. government recently published a discussion paper describing the types of research being used: observation, data using correlations, and experimental. While the first two types provide some information about contributing factors, they show correlation and not causation. The third type of study is far more engaging, but the results lead to the conclusion that the overall problem of distraction is what needs addressing.

Governments need to take the lead. They should minimize the causes of cognitive distraction and promote the safe and efficient movement of goods and people through education. The laws are already in place to punish drivers who transgress.

Driving without due care and attention should be enforced and applied to many things besides cell phone use. Cell phone distraction is merely a symptom of a greater problem that police and safety advocates should be addressing with effective public relations and existing enforcement tools.

TAGS: Politics

Comments

Re:Marks

rules of engagement

This is the same wonderful logic that seeks to abolish gun ownership restrictions and mandatory seatbelt laws. Does anyone really disagree with the idea that we should all be more responsible, on the road and elsewhere? To take your logic to its natural conclusion, Ian, we shouldn't have punishments meted out for murder, or drunk driving, because as we can all agree, people should really know better. The reason we have laws at all, rather than extensive educational efforts, is because people don't always behave exactly as they should. If you're really concerned with lowering the number of traffic accidents, the statistics are there. Cellphone use will cause people to crash, and people will use cellphones less when there is the threat of punishment (that is actually enforced) hanging over them.

Roman Feiman

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