Mike Zafirovski's Legacy = Fail
- First Posted: Aug 14 2009 10:20 AM
- Updated: 10 months ago
Mike Z. had the chance to save Nortel. Instead, he dithered when he should have boldly seized the opportunities that presented themselves.
After a 29-year career, Mike Zafirovski really wanted to be the CEO of a Fortune 500 company. So, after being abruptly passed over as Motorola’s head honcho, he took a deal with the devil when he agreed to become Nortel’s CEO in late 2005.
At the time, Nortel was a mess. It was still engulfed in a painful accounting scandal, and floundering strategically due to a lack of vision under CEO Bill Owens, who never should have been Nortel’s CEO.
In other words, Mike Z. came into a less-than-ideal situation, but it was a job he wanted to prove himself as CEO-worthy. And he took on the job with much-stated goal to help Nortel be a “great company again."
In the beginning, Mike Z. appeared to be doing well by providing Nortel with much-needed stability and credibility, while dealing with the accounting scandal and related class-action lawsuits that cost more than $2-billion to settle.
He also re-built the senior management team by tapping executives from IBM, General Electric, Daimler-Chysler, and Juniper Networks.
In time, however, Mike Z.’s master plan to revive Nortel failed miserably. You can blame the economy, fierce competition, or the credit crunch but when all is said and done, Nortel is going to disappear because Mike Z.’s vision was flawed and undermined by a bad case of strategic paralysis.
There were lots of opportunities in which Mike Z. could have actively, aggressively, and decisively put Nortel in a new direction. Instead, he dithered and bogged himself down in a management style that hinged on consensus. In other words, Mike Z. didn’t act as a CEO.
A few examples:
- He could have sold the enterprise business when it was probably worth $2 billion to $3 billion but he waited too long.
- He could have raised $1 billion to $2 billion when Nortel shares were trading at $20 – a move that would have given Nortel more time to reinvent itself.
- He could have made some bold, strategic acquisitions but the biggest deal made under his reign was the $99 million purchase of Tasman Networks in December 2005.
- He could have sold the CDMA business earlier and gotten more than $1.13 billion.
- He could have done a joint venture with Nokia Siemens or Huawei but they never materialized.
- He failed to purchase Avaya and 3Com.
Instead, Mike Z. mostly focused on reducing costs (aka Six Sigma) – a game he knew well from his days at General Electric. While Nortel needed to become more streamlined, it was only one half of the solution because Nortel also need to seize new strategic opportunities.
Last week, Mike Z. told The Globe and Mail that it made little sense to look back at what could have been:
“You can spend your whole life saying ‘would have, could have, should have. We believed we made the best decisions we could. Now, at least, the employees will end up with larger companies that will be able to offer them a future.”
Unfortunately, the “best decisions” weren’t good enough. In fact, the decisions made by Mike Z., his senior management team, and board doomed Nortel.
It’s a harsh indictment but the disappearance of Nortel will be a black stain on Mike Z.’s resume. He may emerge as a CEO of another company, but anyone looking at what he did to Nortel should think twice.















Comments
Re:Marks
“ I think you have the bizarro world of executive placement confused with reality, where riding a company into oblivion waving your hat like Slim Pickens would harm your career chances. The difference is that Slim's character wouldn't have walked away from the carnage to retire to his summer home and have his pick of consulting gigs and board memberships.
Brent Ashley
“ I think that some of the worst problems at Nortel preceded Mike Z. Nortel's Enterprise Business, in particular the SMB component, had delivered well over a million cleanly profitable Norstar and BCM PBX units through 3rd Party distribution transactions in which Nortel rarely knew the identity of the actual Customers. There was no thought given to trying to establish annual license or support revenues that could have enabled the connection. Companies that fail to have any relationships with their Customers, especially when those Customers bought based on brand reputation, cannot survive just on "new" one-off business. The Nortel; brand wasn't positioned enough as modern computing technology for Customers to understand the need for upgrades and annual enhancements. Avaya seems to understand that a little better.
Ian Lucas