Toronto Considers Selling Rights to TTC Station Names

Next stop: Coca-Cola Presents Diet Coke Zero Spadina Station?

Toronto city councillors are examining a proposal today that could see the city sell naming rights for civic properties, with transit stations stirring up the most controversy. The proposal comes at a time when Toronto is looking high and low for ways to shore up its budgetary, from selling off city housing properties to stopping mystical gravy trains. American cities such as New York and Philadelphia have already sold the naming rights to some of their transit stations for as much as $4 million or $5 million apiece. One imagines noted sandwich chain Subway and grocery store empire Metro would be at the top of the list of prospective advertisers.