The Art of Storytelling

AUDIO: In this week's podcast, Chris Carder, President of ThinData Inc. talks about the art of business storytelling.

Co-hosted by Andrew Z. Brown

Are you a compelling storyteller? Not sure? Let me rephrase this question in terms of two fundamentals to your business’ growth: profitability and longevity. Do you inspire prospects and clients so that they genuinely want to purchase your products or services? Do you effectively excite your employees so that they feel good about what they do and are always looking for ways to innovate? The most successful entrepreneurs have long recognized that to achieve these two critical goals, one requires the ability to use stories to capture the hearts and minds of bright, busy people. And yet, little attention is actually devoted to helping entrepreneurs hone their storytelling skills. In this episode, Chris Carder, who is an accomplished business storyteller, shares his insights about what goes into an effective story and shares a great example of a ThinData story that has a long history of getting prospects, clients, employees, and strategic partners alike truly excited.

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