April Dunford
Software marketing executive; former Global Marketing Program Director, IBM.
Contributor Biography
Ms. Dunford is a software marketing executive that specializes in introducing new products into emerging market categories.
She has held a number of executive positions at global technology companies including: Worldwide Director of incubation and influencer marketing at Nortel, Global Marketing Program Director for information integration at IBM, and World-wide Director of Marketing for financial services products at Siebel Systems. She has also held executive marketing positions at a series of successful startups including Janna Systems, Infobright, DataMirror, and Watcom.
She is a frequent speaker in the areas of social media and product marketing, and writes an award-winning blog on product marketing for startups called Rocket Watcher.







