Peter Byrne
Founding partner of Bensimon.Byrne; writer and director.
Last Contribution:
Being Don Draper
Contributor Biography
Peter Byrne is a writer and director, and a founding partner of advertising agency Bensimon.Byrne. For over 25 years he wrote and/or creative-directed some of Canada’s most memorable advertisements, including “Buckley’s. It tastes awful and it works” and Molson’s “I am Canadian.”
He has also been creative lead on election campaigns for both Dalton McGuinty and Paul Martin.
Retiring from Bensimon.Byrne in 2009, he is now a freelance writer and director working on a variety of projects from the shed in his backyard.
