[Q&A] As governments around the world find new ways to make tobacco companies discourage smoking, branding expert Martin Lindstrom explains why their methods just won’t work.
Nothing says we’re cool, refreshing, and exciting like a dead pop star whose best days were nearly three decades ago.
Businesses need to ditch the spin and become transparent about their true environmental credentials.
Just as brands strive to establish long-term relationships with consumers, U.S. presidential candidates need to change their tactics to permanently engage a media-driven & mobile citizenry.
Amazon’s latest marketing ploy has booksellers up in arms. But is there a way to turn the tides?
Never again will you have to pay for a chart comparing say, how many people were murdered with fully automatic riles vs. shotguns.
What you know about Jane Austen says a lot about where you get information.
Children just want to look grown-up – it’s retailers that are pushing them to sexuality.